User Flow Mapping
Complete documentation of edge cases, empty states, and error handling before a single line of code is written.
Product & UX Design
UX Design That Drives Activation.
Marketing buys the traffic. Product has to keep it. I design strict, dev-ready interfaces that reduce onboarding friction, shorten time-to-value, and prevent expensive user churn.
Replies within 24 hours · No sales pressure · Confidential by default
The Bottleneck
Context: You have a working backend and a marketing engine driving sign-ups, but your Day-1 retention is dropping.
Problem: Most SaaS and fintech products leak revenue because they rely on interfaces that look modern but fail to guide the user. Complex dashboards, heavy cognitive load, and unclear next steps kill user activation.
The Fix
Action: I strip the interface down to the essential user flows. We prioritize search intent and behavioral data to map the shortest path to user value. I deliver strict wireframes and scalable component systems.
Result: Engineering gets clear specs without guesswork. Users experience immediate value. You see a measurable lift in activation rate and a drop in support tickets.
Execution
What Engineering Actually Receives
I bridge the gap between design and development. No vague concepts, only structured assets.
Figma Component Systems
Scalable design tokens, auto-layout components, and strict grid systems that map perfectly to frontend variables.
Conversion Optimization (CRO)
Instrumentation plans and funnel metrics attached to the designs, ensuring we track activation and drop-off accurately post-launch.
Real Impact: Tabdeal Exchange
By restructuring the portfolio recommendation engine and removing cognitive overload from the initial sign-up flow, we accelerated the user's path to their first trade.
Onboarding friction removed
$1.5M+ fresh deposits unlocked
Day-1 activation spike
Read the full case study →
Let's Talk
Fix your user retention.
Send me a brief overview of where users are dropping off in your product. I review every inquiry and reply within one business day.