Engineering Organic Growth When Google Bans Your Ads
A gamified, closed-loop search mechanic that took a crypto exchange to #1 on Google and grew organic signups 400%, without paid ads.
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Projects & Case Studies
Real engagements, real constraints, real numbers: how each one was solved and what it moved.
Case studies
Humanizing Crypto Onboarding for a 7% Conversion Leap
A persona-driven onboarding wizard that routed new crypto users to the right product and lifted platform-wide conversion by 7%.
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Scaling Revenue by 14% via Lifecycle Automation
An event-driven WebEngage lifecycle engine that cut user churn 6% and lifted platform commissions 14%.
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Rescuing Market Share from the GMS Sanctions Crisis
Custom HMS integrations with Snapp and Cafe Bazaar that saved Huawei's Iranian market share after Google Mobile Services was cut off.
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Scaling to 10% Market Share via Full-Lifecycle GTM
Global product selection, a 7P Go-To-Market strategy, and strict supply chain control that captured 10% market share and cut CAC by 15%.
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Fixing the Engine: Modernizing Telecom OSS & Team Culture
How documentation discipline and TM Forum standards lifted a 14-person team's velocity 30% and user satisfaction 25%.
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